PDF Ebook Strategy by Design: A Process of Strategy Innovation, by J. Carlopio
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Strategy by Design: A Process of Strategy Innovation, by J. Carlopio
PDF Ebook Strategy by Design: A Process of Strategy Innovation, by J. Carlopio
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Strategy by Design illustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.
- Sales Rank: #2196083 in eBooks
- Published on: 2010-03-17
- Released on: 2010-03-17
- Format: Kindle eBook
Review
"The process of strategy formulation has traditionally beenthe domain of the 'left brain' relying on data, logic, and analysis.This is only one-half of the story.We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role.Carlopio's Strategy by Design is a valuable balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World
"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative
"The process of strategy formulation has traditionally been the domain of the 'left brain' relying on data, logic, and analysis. This is only one-half of the story. We know that intuition, imagination and the holistic 'right-brained' comprehension of the situation play as important a role. Carlopio's Strategy by Design is a valuable and balanced contribution to the literature on strategy." - Dr. Kenichi Ohmae, 'Mr Strategy' and author of The Mind of the Strategist and The Borderless World
"Strategic thinking is not the same as strategic design. But strategic design can - and should - reframe strategic thinking. Carlopio's emphasis on the tools, techniques and frameworks for design innovation not only enhances strategic thought but should help smooth the paths to innovative actions." - Michael Schrage, co-director of the MIT Media Lab's eMarkets Initiative
About the Author
James Carlopio has worked on projects for numerous Australian, European and US-based organisations, most recently in the areas of organisational change, strategy design and implementation, the implementation of innovation and new technology, and applying design principles and creativity to strategy design and development. James has worked with organisations such as the United Nations (ACT/EMP) in Geneva and Zurich Switzerland, with Rio Tinto, IBM, Australian Federal Police, Munich Reinsurance, Vodafone, Deloitte Touche Tohmatsu, and Australian Customs Service in Australia, and with General Motors, Ford Motors and over 100 of their first and second tier suppliers in the U.S. James has published over three-dozen articles and five books on various socio-technical issues and has written a regular section for the Australian Financial Review BOSS magazine. He has been a facilitator of short-term meetings and large-scale organisational change, and a speaker at numerous meetings on organisational strategy, cybernetics, human factors/ergonomics, human technology, and organisational behaviour.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Very helpful for thinking about innovative strategy development
By John Guenther
I work in the research 'industry' particularly in the area of education. Education systems are typically difficult to shift, yet they often talk about innovation. More often than not it is about incremental improvement rather than about transformative redesign. This book helped me see the importance of a number of foundational principles that will help us to break the repeating cycles of innovation that is this year plus 10 percent (p. 44-45).
I liked the idea of questioning assumptions as part of the design brief: "Designing the brief at the start of the design process is often an opportunity to go back to, and explore those basic assumptions that have become invisible and unnoticed... (p. 19)" Without this questioning and reformulation of the problem, we may find ourselves solving the wrong problem. (p. 22) In the field of research I do, researchers too often buy into the uncontested assumptions of the dominant paradigm and then wonder why their findings are ho hum. I can't agree more with these assertions.
I also liked the idea of focusing on function rather than things: "We must focus on ways and functions (using verbs) rather than on things (nouns)". (p.23)
The contrast between those who are decision focused versus design focused was also helpful. "When trying to solve wickedly complex problems, therefore, designers do not follow the logical, rational (or bounded-rational) "waterfall" pattern of gathering and analyzing data... Designers are not necessarily decision- or problem-focused." (p. 32)
The idea of discovering or uncovering latent needs resonated with me. I am confronted with this a lot in the research I do. People present an off the top of the head response to a question which you know isn't the real answer, and then you delve deeper to uncover what really is behind their behaviour: "Because people are often not aware of the deeper emotional and psychological aspects of their behavior, they are not always aware of the many options that are available for their fulfillment. This is what is meant by a latent need. (p. 54)"
And finally, the importance of visualisation as you come to the end of the design process, I thought was very helpful. In research it is too easy to come up with abstract 'principles' that are little more than weasel words. I can see the real value of presenting findings in more concrete visual forms that make sense to stakeholders in ways they can apply them. "The way designers help ensure that their output will be memorable and persuasive, as well as understood and appreciated, is that they make it visual and real for stakeholders. (p. 156)"
This is a great book for researchers and strategists who are thinking of using their findings for innovative strategic and policy change.
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